Passion, craftsmanship and know-how

For this first article, we take you behind the scenes of the autumn-winter wardrobe shoot! As you know, if you've read our Manifesto as we hope you have. The human being is at the heart of our brand: from the creative process to the making of the clothes, he was, of course, also at the heart of this first shooting. 

Come on, we'll tell you everything.

The location for this first shot was chosen with care: a carpentry like no other. Woodworking is very similar to fabric work. These trades bring together a lot of know-how and passion, so the choice of this place was a nice wink for us. Without forgetting that a joinery is the perfect setting for Momen's totem pole: the multifunction apron. It's simple when we met Thierry and Raphael, the owners of the place, we knew right away that we had the perfect place for this first shooting. So of course, the carpentry shop is great with its workbenches and large spaces, but above all it's a company with a strong social project and that speaks to us because it's in Momen's DNA.

The craftsmen of this company, are young people in reintegration who work with wood scraps that nobody wants to create cannon furniture, the result of a strong social and ecological double approach!

A team that rocks

Once we had the perfect location, we had to recruit the team. For the photographer, it was a perfect fit, it would be Laurence Jeanson, whose hot pictures we had always admired and who immediately captured the atmosphere we wanted to create on this first shoot. For the model, no more questions, in fact. That would be Sébastien. It's quite a funny story. Even before we started Momen, when the idea was just starting to germinate, we had a drink with Sebastien and a little drunk, we told him, if one day we set up this brand, you'll be our model. And he said, if the brand is ever born, I'm your man. So we didn't hesitate, once the 5 prototypes were made and ready to be photographed, we of course asked Sébastien. 

For us, it's super important that the men who promote our products are real-life guys, not just models.
Men like you and men like us, who have jobs and passions that make us feel good and dream a little bit and who represent much more than just silhouettes.

So of course Sébastien is super photogenic, but what especially attracted us in his profile is his unusual passion that surprises and makes many smile, including us: fly fishing.
For those who don't know (we don't blame you, it was our case!), it's a technique that consists in fishing fish with a lure, a fly, and a very particular line throw that gives the impression to the fish that it's a fly that lands on the water.

Here you are, you know everything about the backstage of this first shooting, which looked more like a real buddy trip !

We'll leave you on a little interview with Sebastian and we'll tell you right away. 

From you to us - the 3 questions Momen

If you have a free afternoon, what do you like to do? 

I take my car for a 2 hour drive to a top quality river to indulge my passion: fly fishing. There, I can just enjoy nature, peace and quiet and a certain peace of mind. 

Your favorite piece from the fall/winter collection? 

I'll say the parka. The product itself is very well thought out and the quality is excellent. And then the made in France approach, the fact that the parka is entirely made in France pleases me. 

For you, clothes are...

It's a comfort. Not in the comfortable sense of wide, soft clothes. In the sense it's social and visual comfort.